Art 410 - Conceptual Strategies

INSTRUCTOR EVALUATION

2007-12-11T04:46:20Z

Evaluation materials will be distributed to faculty mailboxes on Nov 30. Please designate an individual to administer the process a responsible student in the class (an assistant if your have one) or your area's graduate assistant. This individual should carefully read the instruction sheet attached to each envelope. The instructor does not administer this process and must leave the room before forms are distributed and not return until after the process is complete. You should allow about 20 minutes. IMPORTANT: If you are evaluating an evening class, please escort the individual administering the process to the Art office with the sealed envelope and slide it under my office door 265E. Evaluations should be conducted during the final two weeks of instruction -- Dec 3 - 17.

THE FINAL DAYS

2007-12-03T23:31:19Z

Here is the plan for the final classes: Tuesday, Dec 4 - Work on final projects in the lab Thursday, Dec 6 - NO CLASS - work on final projects Tuesday Dec 11 - Assemble advertising posters in FA 538 Thursday Dec 13 - Put up ads in FA 538 / critique / pot luck / wrap up NOTE The posters are to be assemble from at least 6 pieces of paper or printed at your own expense on a single sheet. If you want me to print I must receive on the weekend before Dec 11. See previous blogs for poster requirements. Your poster will look something like this in Illustrator:

Class Agenda - Thursday, November 29

2007-11-29T07:47:35Z

- conceptual religious art: Stephen Cox and St Anselm's Altar - now for something completely different: Craig Baldwin on artistic resistance - final projects: deadlines rapidly approaching / reminder about final format - analysis of cool culture: each student will describe what they understand by the term "cool" as used in the chapter from Cool Rules - finish the wall drawing!

Missing Peeka Kuchas

2007-11-29T05:38:07Z

I was working on my peeka kucha but did not have the PowerPoint files from the following: 1. HAANS HAACKE - Bethany Balmet 2. THE YES MEN - Andrew Bramer 3. ADRIAN PIPER - Elyjah Mercurio Please upload to your blogs as soon as possible, or email directly to me. Thanks

READING - COOL RULES!

2007-11-27T16:12:17Z

Download reading Before class on Thursday, blog your understanding of the term "cool" as used by the authors. Discuss in class.

Class Agenda - Tuesday, November 27

2007-11-27T07:00:20Z

- Students present status of final project implimentation - Work on final projects

I may be a few minutes late

2007-11-15T15:54:37Z

I'm taking my car into the shop and may be 5 - 10 mins later. If you have a pencil handy you can work on the final wall drawing!

Class Agenda - Thursday, November 22

2007-11-15T07:19:53Z

- Waking Life - film excerpt and documentary - Trim and laminate Press IDs - Students describe final ideas for projects, plus see ad production notes below - Complete wall drawing! Ad Production Notes 1. Note on resolution for the final project: 6 pieces of letter sized paper arranged 3 wide by 2 high has overall dimensions of 23.5" wide by 21.5", assuming a 0.5 inch margin per letter-size sheet. If an image were to cover the entire area and assuming a target resolution of 150 dpi, the size of the image would need to be 23.5x150 = 3525 pixels by 21.5 x 150 = 3225 pixels. This is equivalent to an uncompressed image size of 3525 x 3225 x 24 bits per pixel = 272 million bits = 272/(8 bits per byte) = 34 megabytes. Your image will be much smaller than this due to compression but we are still looking at an image of several megabytes. Also - that depending on the format of your ad, it will not necessarilly fill the entire area. 2. Note on scanning for the final project. If you were to use for example, a 10-inch high magazine ad, at what resolution should you scan it? Let's assume you want to fill the longest dimension of your poster which is 23.5 inches at a resolution of 150 dpi, then we'd need to scan the ad at (23.5/10) x 150 = 350 dpi (a standard scan of 300 dpi would be OK for this project). Any scan from a newspaper or magazine must be despeckled to remove the dot pattern. In Photoshop go to Filter > Noise > Despeckle 3. To remove text or other unwanted elements from an image use the rubber stamp tool in Photoshop . Option click on the source area, then click on the target area. 4. Illustrator artboard size. Set your artboard in Illustrator to 30" x 30" or larger. 5. Before giving to someone else to print: MAKE SURE IMAGES ARE EMBEDDED (OR ALSO PROVIDE THE LINKED IMAGE) AND CHANGE ALL TYPE TO OUTLINES

IMPORTANT - LAB FEES

2007-11-13T21:44:46Z

I have no idea why you guys get dinged for lab fees, nevertheless they have to be paid or a hold will be issued. Four of you are delinquent. I will email you each individually.

running late

2007-11-13T17:17:55Z

be there in 10 min

Class Agenda - Tuesday, November 13

2007-11-13T05:06:08Z

We will discuss your advertisements and your ideas. We will also talk about how you will produce your advertisement. Do you need to scan an image? Do you need to make a logo? What programs will you use? You will start working on the final project. Note that the proportions of your ad should be the same as the orignal.

Edward said mural SFSU

2007-11-08T20:45:36Z

Edward said mural SFSU
Originally uploaded by marxist_reloaded

from Andy Cox by phone

Bus shelter ad

2007-11-08T16:49:30Z

Bus shelter ad
Originally uploaded by marxist_reloaded

Your ad here

from Andy Cox by phone

FINAL ASSIGNMENT - "DETOURN" A PRINT ADVERTISEMENT

2007-11-08T06:06:47Z

PLEASE READ CAREFULLY. I WILL NOT NECESSARILY REPEAT ANY OF THESE REQUIREMENTS UNLESS YOU ASK ME. You will be detourning (subverting) a print advertisement (this includes public and political messages) in a similar fashion to those that we have viewed in class. The assignment is worth 15% of the final grade. (The Press ID is 5%). This is a summary of the required products: 2% A blog posting on detournemnt 2% A blog posting describing the advertisment with which you will be working 6% A poster of your detourned advertisement. tiled from at least six letter size (8.5" x 11") sheets. The poster may be in color or black and white. I can help with printing if you don't have access to a printer. This is to be brought to class for critique. 3% A photograph of the poster in public space. This is either the actual poster pasted up or a montage of the digital image of the poster pasted into a real setting - for example pasted onto a photograph of a real billboard. 2% A blog posting with a smaller image of the poster and the photograph The steps in the process are given below: Before class on Tuesday November 13 Read Guy Debord's "Detournement as Negation and Prelude". Blog a paragraph on your understanding of the term detournement. Blog the description (preferably with an image) of the print advertisment with which you will be working. The ad can be from a magazine, newspaper, or billboard. I suggest picking an advertisement that you either love or hate. Pick something that really means something to you. Also blog your idea for subverting this advertisement. HERE'S TWO IDEAS FOR A STARTING POINT: 1. Keep the same image and just change the text; or 2. Keep the same text and change the image In class on Tuesday November 13 We will discuss your advertisements and your ideas. We will also talk about how you will produce your advertisement. Do you need to scan an image? Do you need to make a logo? What programs will you use? You will start working on the final project. Note that the proportions of your ad should be the same as the orignal. In class on Thursday November 15 Amongst other things that day you will describe your final concept and your progress. In class on Tuesday November 27 You will work on your advertisement all day. If you need to scan image, you are responsible for working out how to do that with the resources availabe at SFSU. In class on Tuesday December 4 You will work on your advertisement all day. If you want me to print anything for you, you must give me the tiled Illustrator .AI file (NOT PDF) before the end of the day. Before class on Thursday December 6 Blog an image of your subverted advertisement. In class Thursday December 6 Bring in your poster printouts and we will assemble in class. I will provide a cutting board, knives, scissors, tape, glue etc. Before Thursday December 13 Blog the photograph or montage showing your advertisement in public space. Note: this is the absolute final deadline. There's no reason why you couldn't have complete this the week before.

Class Agenda - Thursday, November 8

2007-11-08T03:37:09Z

- Discuss final project requirements (see separate post). - Trim and laminate press IDs (why did I receive so few? why were some of the file sizes so big? why were they all PDFs and not .AI files?). Note: the Press ID project will be 5% of the final grade. - Discussion of Illustrator file sizes / create type outlines!!! / insert crop marks!!! - Press ID "Master Class" - How I made Amy Berk's ID. - Demonstration of how to tile large images in Illustrator for printing on several sheets. - Complete wall drawing! The following are provisional and may be held over to the following week - Filmmaker Craig Baldwin in absentia - "Waking Life" excerpt and documentary on the cel animation used in the film.