Arash

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As described in the article the term cool was created by africans , was a profitable tool for corporations, and been used and viewed a vriety of ways by the western society. but as we step into the 21st century the term cool has been used and abused in so many ways that has become part of the subcouncious of the western society and we rarely make a consiuos decision in witch "cool" is not played a part in. our daily actions wheter we are talking to someone or puchesing an item or making a moral judjement are all inflluenced to some degree by our own inturpetation of the term cool. having that in mind one can say the term cool is in fact an Idol which its form is dynamicly changing by the masses that are worshiping and enduring its on-going persence.

indeed publicity photos has posessed a great deal of power and attention by manipulating 19th century art work and in ways it has created a half learned culture. but in fact today we see that this kind of pulicity is not as sucsessfull as it used to be. youngters today are not quite familiar with the art of the 19th century and the publicity ads will not comiunoicate to them as it influences the older generations. the urban young generation today are somehow rebelious to the promises that the publicity ads are offering and are more drawn to the uniqe costum and hand made products.rather than the slick modern fashion and trends.and its growing...