Maya

This is my International Press ID card.

And here is the illustrator file of the image.
Download file

My understanding of the term "detournement" after reading "Detournement as Negation and Prelude" by Guy Debord is that converting existing ads or classical paintings into what conveys totally opposite or different message --mostly satirical ironical ones--. Modified images should be funny, but also conveys powerful and strong message.

There are two ads which I thought interesting, but I haven't decide which ad I'm going to use for my final project. Here are the images of those ads --one is ad of Godiva chocolate and the other is ad of Juicy Couture--

For Godiva one, I'm thinking to replace the image of the lady to soldier and chocolates to bomb or something related to war. Juicy Couture is quite interesting because it's promoting the perfume for dogs. I may add some texts reflecting dog's thought or change the images to what dogs really like.

I think the concept of "Cool" varies baceuse the standard of "Cool" depends on each person. In other words, what I think cool won't be cool to someone else since our preferences and interests are definetelly different as we have different backgrounds and values. It also can changed according to the environment such as society, economy, and politics of the time.