Nicolaus

If this can be considered 'Cultural Jamming' I'm not sure, but its something that came to mind while I was reading that made my laugh to my self for a few minutes.

Try to hack into a cable or satellite broadcast of a Televangelist sermon, or some other religious programming, preferably one with high ratings. Then, try to feed signals of other programs in there, from episodes of South Park to clips from the GTA series to homo-erotic porn, focusing on aspects of modern society that most powerful and recognizable religious individuals have decided to fervently fight against.

Don't know if it is possible or even considered Culture Jamming....I'd still like to do it though. Seems like it would be amusing.

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What do I think Détournement is? From the sounds of it, it is reusing and adapting older pieces of art, whatever form that may take, into a newer form in order to speak a modern message, using that older piece. I could be wrong, but that is what it sounds like. Taking something that already exists, that people know and recognize, and adapting it to say something you want it to say in oder to bring that message to the attention of people. Sounds like a great concept; its both functional and productive, and easier than other forms to do.

Or I just misread it....

No picture I'm afraid. I actually have 2 ideas, mainly as a cover in case the first doesn't work, but both are related.

Calvin Klein ads, the ones with the muscular, well built men with 0% body fat that symbolize the 'perfect man' image are sickening, I've always made fun of them every chance I got. I know its kinda cliche, but I wanna twist them around with an idea I've always had flowing in the back of my mind: make people be forced to see what 'real' men look like. How do I do that? Here:
1. First, the funnier of the two, and the most sickening. Get a picture of your average overweight, hairy, probably not all that attractive man, posing like a Calvin Klein model, and then add it to text like "Fat...Hairy...Ugly...Reality." There are several messages that can be crammed into something like this, as well as a lot of humor.
2. Second, a simpler version that is still funny, at least to me. Take an actual Calvin Klein ad of some model (a few of which I have found and thought of) and add the simple text of "Men...Not found here" or "Reality....Not from CK."

Anyway, there we go. I should hammer it out by the time I sit down and start working on it.

Hell if I know. From what I could figure out from the reading, they say 'Cool' is determined by the youth of Western society and is therefore abused by the upper levels of that society. Being 'Cool' means having the freedom to do whatever you want, to be unrestricted and rebellious, but loving power and violence.

Whatever it is, the writers make the claim that true 'Cool' is dead in Western society...that's something I really don't accept at all.