True Product Placement
The free online game America's Army apparently is doing very well for itself. So well in fact, that it has received a major graphics overhaul and been re-dubbed America's Army: True Soldiers. Still touted as "an official U.S. Army game, it is being released on the XBox360 this October.
I had to think for awhile as to why my instinct was to say this is a horrible thing (other than obvious reasons such as the glorification of war to a degree unheard of until now) and then I realized. This entire game is a product placement. You are expected (and I'm sure people will) to shell out $60 to essentially play an interactive advertisement. All of the links and ads for the U.S. Army remain intact in this new version.
When it was free this didn't bother me so much. If a person opted to play this game he/she knew that it would be rife with ads. Much like public television, you put up with ads and such because you know it is a necessary evil for tv stations to make money. It kept free television free. The original idea behind cable (which was quickly abandoned out of sheer greed) was that if the customer payed for television they would not have to put up with ads.
Product placement in games always rubs me the wrong way but games that are NOTHING but product placement really drive me crazy. Sure one can argue that movie tie-in games are just as bad. And I would be prone to agree, much like product placement, these games tend to be poorly designed, often times ripping off an existing game, painful to play and unrewarding to complete. Don't believe me? Remember these gems?
Cool Spot
This game was made for the SNES in 1993. A simpler time when advertisers believed that if you put sunglasses on anything it would become a "cool" mascot. How about this for product placement? The cool spot actually shot it's enemies with bursts of 7-up. So are you saying this soda is refreshing on a lethal level? Somehow this overly difficult game did just well enough to garner a sequel. Thankfully the sequel provided ample nails for the coffin and the Cool Spot has been laid to rest ever since.
Yo! Noid!
What's better than a video game about soda? How about a game about pizza? This follows the Noid, Domino's old mascot which is supposed to be some sort of pizza hating creature. In this NES game (released in 1990) the Noid now loves pizza so much, he travels the globe having pizza eating contests and beating people with a yo-yo. Not only were the graphics sub-par for industry giant Capcom, but the game was incredibly difficult. This was due to the fact that it's game mechanics were taken from a Japanese game called Masked Ninja Hanamaru which was intended for an older audience. Needless to say this bomb did not sell well, despite coming with a $1 off coupon for a Domino's pizza.
Revolution X
I almost didn't include this game. The original arcade version was actually pretty fun (although I never could beat it) but the later console ports can be found on just about every "Worst Game Ever Made" list one can find. On a side note this was a time when advertisers had stopped putting sunglasses on everything and instead put the letter "X" at the end of every phrase. These guys could read youth culture like a book, huh? The entire point of this games was to show kids in 1994 that Aerosmith was still cool. So cool, in fact that when the government decides to ban all tv, music and video games (take that cynical youth!) the first thing they do is kidnap Aerosmith. The player then uses a special gun that shoots records (I'm guessing their albums were pretty cheap by then) in an effort to lead a teenage revolution to save the band and overthrow the government. Yea...
Sneak King
Just in case you thought the gaming industry had learned it's lesson. Burger King released not one, but a series of gaming available only through their stores for the XBox and XBox 360. Much like the Noid (I guess food chains all have the same thought process) these games blatantly rip-off existing game engines and slap the ever-creepy Burger King into all sorts of odd situations. This one has you sneaking around suburbia surprising people with their favorite Burger King sandwich. You too can be a stalker! But it's ok because you want to feed them.
To sum up. Product placement is always a paint o put up with. But no-one in their right mind should shell out hard-earned cash to expose themselves to something they are saturated with for free. If anyone here is interested in buying the new America's Army I will be happy to take your $60 and show you a loop-reel of U.S. Army ads until you pass out. No need to thank me, it'll be my pleasure.
More info on games covered here
America's Army: True Soldiers
Cool Spot
Yo! Noid!
Revolution X
Sneak King
All images used were scans or screenshots of games. These games are copyrighted and are owned by the game developers who made them. Although they probably won't want to admit it.












