« ID Card | Main | My Advertisement Idea »

Detournement

Detournement is taking something old and making something contemporary. An old and traditional piece of artwork is transformed to something that doesn't represent the original object. The goal of the transformation is to make new expressions through art. The traditional art styles of expression is meaningless and forgotten. The detournement movement is not really dealing with reality. It is about propaganda and editing the tradition of art to portray a message to culture. I feel like detournement is devaluing the original piece to make a statement about the artwork.

Comments (1)

Andy Cox:

Perhaps imitation is the sincerest form of flattery. It's better to be copied than forgotten.

(Detournement can also be about using contemporary imagery such as advertising.)

Post a comment

About

This page contains a single entry from the blog posted on November 13, 2007 9:39 AM.

The previous post in this blog was ID Card.

The next post in this blog is My Advertisement Idea.

Many more can be found on the main index page or by looking through the archives.

Powered by
Movable Type 3.31