Chris

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Detournment
-Reconstructing a new idea through the destruction of the original. For example, using corporate advertisements and re-working them to push a specific political or social problem, interest or just an idea. What must stay consistent is the existing elements of the piece that is being edited. It is seen as a limitless medium in what can be done or thought up. It strength lyes in challenging and/or informing through devaluation. This could be considered a new way of artistic expression because it encourages the artist to stay away from using expression that is either unoriginal or imitates current or past cultural expressions.

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