It seems to me that the defination of detournment would be an art image or one of the mass media that one would change or alter either by changing the image or the environment its in. This would then change the intentions and messages of the piece.
It's about using art symbols and resources to create something different than they were intended for. (Was that it?) One of the main requirements include the ability to have this somewhat objective relationship to the image you will transform. This is a method that is mentioned as being the easiest to continue and reuse.
I somehow think back to Roy Lichtenstein's pop art comics and Andy Warhol.
As for my advertisement project, I'm thinking of transforming the current advertisements of Well Fargo that always focus on the future you can obtain through Wells Fargo. Most of these advertisements include the message "Someday...." and are then followed by a current longing.
For instance, "Someday, I will have a bigger bathroom" or "Someday we will have a guest room." Most of these goals are pretty material in wanting more house space or more things. Some focus on career goals such as "Someday I will trade in this coffee pot for scuba gear" with a waitress holding a pot of coffee at a diner.
My goal is to attack how intruding and obnoxious these ads are by replacing the want with such messages as "...I won't have to want" "we won't have to taunt you for your money" and "...we will continue materialism---wait a minute"
I can't decide how to do this or where to do this yet.
but here is an example of the image at hand
giving really isn't enough unless I'm rewarded more
plus, that children's activity book seems a little creepy
I am also thinking of working this image
only because I like the medication mixed with money
however, I can't decide what to do with this yet.