I must say, seeing the film before reading the chapter made the reading much easier to understand. I know that wasn't the order assigned but it helped quite a bit.
I disagreed that publicity images never speak of the present. yes, they do talk about the past and future, but they also talk about the here-and-now as well. For example, they will mention the war, merchandise, and feelings that are here at this very moment. I believe that publicity is about the merchandise AND pleasure. It's not completely pleasure seeking. Things you need. Go get it before it's gone!
I agreed that publicity makes you believe that buying certain items will enrich your life for the better. By buying the item(s) you are a happier, more popular, and more rich in society as a human being, but you are literally less rich by spending your money. I thought that was an interesting concept because it is true. That seems to be an element that we as consumers overlook. But do we care? I don't think so. As long as we get our personal statisfaction we are happy, at least temporarily.