Crystal

I really enjoyed reading this article, because it's just amazing to me how much information advertising has in one picture. It's true a picture is worth a thousand words. What caught my attentions in this article is that advertising really focuses on what this perfect life could be with the product that they are selling, and like he says envy makes a big difference if people envy us for what we have, that makes us feel better. That will only give us happines for a moment, but not for life. We will never be completly satisfied with what we have and the search for having the perfect life.
I sometimes noticed that adertising made some references to classical paintings, but I had no idea that it had been done for such a long time. What I don't really agree with him is that during those times whene paintings of rich people in the victorian era were done others would feel no envy, I think envy has always been around and if I were there and had no money and had to see these big paintings of rich people dressed in their beautiful dresses and suits, I would be very envious and would want a painting of me too.

Detournement to me means that you take a picture that most people are familiar with, and that associate with some company. The most common use of detournement is using advertising which everyone sees. So the objection is to change the meaning of an art piece and adding your message to it. Like he says this is a very easy task because you don’t have to think so much about creating a new design from scratch because it’s already there you just have to twist the words and make it as close as possible to the real thing. What I would like to do is increase more awareness of how no material car, new ipod, or any other product will ever really make you feel completely happy.

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For my final project I thought about changing an ad where a woman in naked and looking at her closet, which is completely full of clothes and shoes. Yet in the bottom of the ad it says " Have nothing to wear to work?" What I was thinking is to change the font in the bottom to say something like happy? of enough? Or make it funny somehow. Well hopefully it comes out nice.

After reading the chapter of "Cool Rules" I thought it would be more interesting, because it's such an interesting topics. I don't agree with the author when she says that politics are not cool, because I think it's a "cool" topic to talk about, because we really need to get our thoughts out there, we need to be heard. One person that screams cool to me is Michael Moore who really goes out of his way to make us know of controversial topics.
What I would like to add is that we should look at how technology has changed the idea of cool. Now to be cool is to have all the new gadgets and if you don't you are not cool. For example the ipod and all the new cellphones and many other high tech toys out there.
I'm just curious about ... When will this word cool lose its meaning and what word will we us next too.