Detournement to me means that you take a picture that most people are familiar with, and that associate with some company. The most common use of detournement is using advertising which everyone sees. So the objection is to change the meaning of an art piece and adding your message to it. Like he says this is a very easy task because you don’t have to think so much about creating a new design from scratch because it’s already there you just have to twist the words and make it as close as possible to the real thing. What I would like to do is increase more awareness of how no material car, new ipod, or any other product will ever really make you feel completely happy.