There is a lot of advertising in the new XBOX360 game Skate. It is more realistic and I do enjoy that I can skate with the actual skateboard I own. I also am pissed off by it too. With all the advertising I wonder if they made a profit on the game before anyone even bought it. Another more intriguing aspect of having your choice in skate garb is that since Skate connects to the EA database every time you start the game EA can record your every hypothetical purchase. Having this database of millions of peoples preference in skate brands could be sold for millions of dollars. There is no better way to research this market than that. My guess is EA planned for this to happen. If not their as stupid as hardcore videogame fans think.
My Skateboard (Real vs. In Game)
Neckface Grafitti (real world grafitti artist in virtual world)
Video Clip of Rob Dydrek's Sponsors