Art 410 - Conceptual Strategies

The camo show Amy Berk


Originally uploaded by marxist_reloaded

from Andy Cox by phone

The camo show camo dress


Originally uploaded by marxist_reloaded

from Andy Cox by phone

Blog a jpeg of the ID plus upload the original Illustrator file by end of day today (Tuesday)

I will print on Wednesday from your Illustrator file.

On Thursday I will bring in the prints. We will trim them and laminate them.

(If you miss uploading your file today, then you will need to bring in a print on cardstock on Thursday)

- Discuss final project requirements (see separate post).

- Trim and laminate press IDs (why did I receive so few? why were some of the file sizes so big? why were they all PDFs and not .AI files?). Note: the Press ID project will be 5% of the final grade.

- Discussion of Illustrator file sizes / create type outlines!!! / insert crop marks!!!

- Press ID "Master Class" - How I made Amy Berk's ID.

- Demonstration of how to tile large images in Illustrator for printing on several sheets.

- Complete wall drawing!

The following are provisional and may be held over to the following week
- Filmmaker Craig Baldwin in absentia

- "Waking Life" excerpt and documentary on the cel animation used in the film.

PLEASE READ CAREFULLY. I WILL NOT NECESSARILY REPEAT ANY OF THESE REQUIREMENTS UNLESS YOU ASK ME.

You will be detourning (subverting) a print advertisement (this includes public and political messages) in a similar fashion to those that we have viewed in class. The assignment is worth 15% of the final grade. (The Press ID is 5%).

This is a summary of the required products:

2% A blog posting on detournemnt
2% A blog posting describing the advertisment with which you will be working
6% A poster of your detourned advertisement. tiled from at least six letter size (8.5" x 11") sheets. The poster may be in color or black and white. I can help with printing if you don't have access to a printer. This is to be brought to class for critique.
3% A photograph of the poster in public space. This is either the actual poster pasted up or a montage of the digital image of the poster pasted into a real setting - for example pasted onto a photograph of a real billboard.
2% A blog posting with a smaller image of the poster and the photograph

The steps in the process are given below:

Before class on Tuesday November 13
Read Guy Debord's "Detournement as Negation and Prelude". Blog a paragraph on your understanding of the term detournement.

Blog the description (preferably with an image) of the print advertisment with which you will be working. The ad can be from a magazine, newspaper, or billboard. I suggest picking an advertisement that you either love or hate. Pick something that really means something to you. Also blog your idea for subverting this advertisement.

HERE'S TWO IDEAS FOR A STARTING POINT:
1. Keep the same image and just change the text; or
2. Keep the same text and change the image

In class on Tuesday November 13
We will discuss your advertisements and your ideas. We will also talk about how you will produce your advertisement. Do you need to scan an image? Do you need to make a logo? What programs will you use? You will start working on the final project. Note that the proportions of your ad should be the same as the orignal.

In class on Thursday November 15
Amongst other things that day you will describe your final concept and your progress.

In class on Tuesday November 27
You will work on your advertisement all day. If you need to scan image, you are responsible for working out how to do that with the resources availabe at SFSU.

In class on Tuesday December 4
You will work on your advertisement all day. If you want me to print anything for you, you must give me the tiled Illustrator .AI file (NOT PDF) before the end of the day.

Before class on Thursday December 6
Blog an image of your subverted advertisement.

In class Thursday December 6
Bring in your poster printouts and we will assemble in class. I will provide a cutting board, knives, scissors, tape, glue etc.

Before Thursday December 13
Blog the photograph or montage showing your advertisement in public space. Note: this is the absolute final deadline. There's no reason why you couldn't have complete this the week before.

Bus shelter ad


Originally uploaded by marxist_reloaded

Your ad here



from Andy Cox by phone

Edward said mural SFSU


Originally uploaded by marxist_reloaded

from Andy Cox by phone

We will discuss your advertisements and your ideas. We will also talk about how you will produce your advertisement. Do you need to scan an image? Do you need to make a logo? What programs will you use? You will start working on the final project. Note that the proportions of your ad should be the same as the orignal.

be there in 10 min

I have no idea why you guys get dinged for lab fees, nevertheless they have to be paid or a hold will be issued.

Four of you are delinquent. I will email you each individually.

- Waking Life - film excerpt and documentary

- Trim and laminate Press IDs

- Students describe final ideas for projects, plus see ad production notes below

- Complete wall drawing!

Ad Production Notes
1. Note on resolution for the final project: 6 pieces of letter sized paper arranged 3 wide by 2 high has overall dimensions of 23.5" wide by 21.5", assuming a 0.5 inch margin per letter-size sheet. If an image were to cover the entire area and assuming a target resolution of 150 dpi, the size of the image would need to be 23.5x150 = 3525 pixels by 21.5 x 150 = 3225 pixels. This is equivalent to an uncompressed image size of 3525 x 3225 x 24 bits per pixel = 272 million bits = 272/(8 bits per byte) = 34 megabytes. Your image will be much smaller than this due to compression but we are still looking at an image of several megabytes. Also - that depending on the format of your ad, it will not necessarilly fill the entire area.

2. Note on scanning for the final project. If you were to use for example, a 10-inch high magazine ad, at what resolution should you scan it? Let's assume you want to fill the longest dimension of your poster which is 23.5 inches at a resolution of 150 dpi, then we'd need to scan the ad at (23.5/10) x 150 = 350 dpi (a standard scan of 300 dpi would be OK for this project).

Any scan from a newspaper or magazine must be despeckled to remove the dot pattern. In Photoshop go to Filter > Noise > Despeckle

3. To remove text or other unwanted elements from an image use the rubber stamp tool in Photoshop . Option click on the source area, then click on the target area.

4. Illustrator artboard size. Set your artboard in Illustrator to 30" x 30" or larger.

5. Before giving to someone else to print: MAKE SURE IMAGES ARE EMBEDDED (OR ALSO PROVIDE THE LINKED IMAGE) AND CHANGE ALL TYPE TO OUTLINES

I'm taking my car into the shop and may be 5 - 10 mins later. If you have a pencil handy you can work on the final wall drawing!

- Students present status of final project implimentation

- Work on final projects

Download reading

Before class on Thursday, blog your understanding of the term "cool" as used by the authors. Discuss in class.

I was working on my peeka kucha but did not have the PowerPoint files from the following:

1. HAANS HAACKE - Bethany Balmet
2. THE YES MEN - Andrew Bramer
3. ADRIAN PIPER - Elyjah Mercurio

Please upload to your blogs as soon as possible, or email directly to me.

Thanks

- conceptual religious art: Stephen Cox and St Anselm's Altar

- now for something completely different: Craig Baldwin on artistic resistance

- final projects: deadlines rapidly approaching / reminder about final format

- analysis of cool culture: each student will describe what they understand by the term "cool" as used in the chapter from Cool Rules

- finish the wall drawing!