What is Cool?
Cool, hum...
Cool is taken in the chapter as it effects the major group of young teens has it's varies usage. It is taken not only in different ways, such as socially in their lives but also in the political and business aspects of it.
The term cool, is used as a acknowledgment of what should be consumed, or what should be praised, and what should be recognized. In this, the word "Cool" is the biggest pitch in advertising, because it is a tool used to influence what should be cool and wanted out there.


